Malaysia Showcases Agricultural Prowess in Dubai with MAHA 2024

Centennial Celebration of MAHA promotes Innovation, Sustainability, and Global Networking Opportunities in Agriculture and Agro-tourism.

DUBAI, 13 July 2024 – The Ministry of Agriculture and Food Security Malaysia is intensifying its promotional efforts across the Middle Eastern region. In a bid to highlight Malaysia's agricultural and food industries, the Malaysian Agriculture Counselor Office in Dubai organised a high-profile business networking event at the prestigious Raffles Hotel Dubai.

This event aimed to showcase the nation's agricultural prowess and promote the Ministry’s flagship event, Malaysia Agriculture, Horticulture and Agro-tourism (MAHA) 2024, scheduled from 11 to 23 September 2024. Established in 1923, MAHA has evolved into Southeast Asia's premier agricultural exhibition. Celebrating a century of innovation and resilience, MAHA promotes sustainable practices and bridges urban-rural gaps.

Vice Consul for Agriculture in the Consulate General of Malaysia in Dubai, Mr. Muhd Arif Jauhari, stated, “This year marks the centennial anniversary of MAHA EXPO. This year's theme, ‘Harvesting Tomorrow Where Dreams Blossom,' underscores our dedication to sustainable agriculture, human capital, technology, agro-tourism, and investment. MAHA 2024 will feature a three-day trade show followed by a nine-day public exhibition, offering educational activities and interactive exhibits.”

The 2024 edition introduces the MAHA Go Global platform, which will act as a catalyst for business growth within the agriculture and horticulture sectors, boost exports, and promote innovation. It is a valuable platform for professionals to build networks, learn, and explore new business opportunities with more than 150 exhibitors from all over the world.

MAHA 2024 presents a myriad of opportunities for industry players to establish new networking and learn the latest agricultural methods and innovations. Prospecting companies and businesses can get in touch with the Malaysian Agriculture Counselor Office in Dubai or visit www.mahaofficial.my.

Prioritised is proud to have served as the Program Management Partner for the Malaysian Agriculture Consul Office in Dubai's promotion program for the Malaysian Agriculture, Horticulture, and Agro-Tourism (MAHA) Exhibition held in September 2024.

The event brought together key players for strategic networking and business development within the agricultural sector, and we were honoured to support the hosted buyer's program from end to end.