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Food Business Acceleration Program

Prioritised ByMunira provided overall program management services for an event hosted by Pertubuhan Peladang Kebangsaan (NAFAS) in Dubai, UAE in February 2022. The event aimed to showcase various Malaysian food products and suppliers and complement NAFAS's campaign at the Dubai Expo 2020. The event included a launching ceremony, pocket talks, exhibition for Malaysian Farmer's Street, MOU signing, product launching, and business matching. The event was held at the Baniyas Ballroom in Grand Hyatt Hotel, Dubai, UAE, for one whole day, and Prioritised ByMunira was responsible for overall event planning, management, and coordination.


The Event Management Team provided various services, such as liaising with the event venue/hotel, providing the main ballroom with F&B, a VIP holding room, and secretariat room, supplying AV/PA system with LED screen, and providing technician and logistics services. The event management team also provided hostesses, a floor manager, registration and runner, and PR management for delegates and guests. Accommodation and flight bookings were arranged by Travel Counsellors UAE by Munira Ishak.


NAFAS and HTMC hosted a B2B presentation to highlight the Malaysian food industry and food technology in Dubai in March 2022. The event was graced by His Excellency Dato’ Mohd Tarid bin Sufian Ambassador of Malaysia to UAE and other industry leaders. The event covered topics such as 'Halal Compliance in Poultry Industry', 'Sustainable Agrofood', 'Dubai as a gateway to MENA region for Halal Agrofood Products', 'Malaysian Agrofood Business Opportunities,' and an MOU signing between NAFAS and Urbanex Gulf Corporate Services.


The event concluded with a Chef's Masterclass by Chef Rene Johari and networking sessions with the Minister of Agriculture of Malaysia and its agencies. Through the involvement of NAFAS and Farmers Organization Authority in the World Expo 2020 Dubai program, the event aimed to drive a new chapter in Malaysia's strategic trade cooperation, especially for downstream agricultural products that have been innovated into various types of value-added products. NAFAS hoped that this global trade program would benefit entrepreneurs and Farmers Organizations and become a platform to revitalize the economy.

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